Do you want to know whether it’s necessary to get a custom email address?
If you’re running any kind of business, blog, or website, having a custom email address has too many benefits to be ignored.
An email address like [email protected] makes you look professional and trustworthy, but there’s more to it. In this guide, we’ll give you 7 reasons why you should get an email address with a custom domain.
Benefits of Having Your Own Email Domain
Here are 7 solid reasons why you need a custom business email address:
1. Gain Trust and Confidence with a Professional Email
If you were a customer browsing through a website and saw a customer support email that read “[email protected]”, would you feel the website was credible?
Rather, it gives the impression that the website owner isn’t serious enough about their business to invest in a proper channel.
A custom domain email like [email protected] automatically instills confidence in the user.
They know that your email is verified with your business’ official domain name.
2. Branded Email Marketing
A custom email address improves your marketing efforts by establishing your brand. For starters, when you share your email address – be it on your visiting card, website page, or written down on a note – you raise brand awareness.
Secondly, in every email you send out to your subscribers and customers, they’ll see your brand name right inside their inbox.
This solidifies your brand and keeps the name alive in your customers’ minds.
3. Manage Multiple Email Channels
Most email providers allow you to create multiple email addresses that can be managed from a centralized location.
So for instance, you can create 5 emails for different purposes like:
- General contact – [email protected]
- Pre-sales customers – [email protected]
- Marketing team – [email protected]
- Partnership & Affiliate opportunities – [email protected]
- Customer service – [email protected]
These are just a few business email address examples. Then you can keep your emails organized but still manage them easily from a single place.
This feature allows you build credibility. Plus, you have the flexibility to prioritize emails and grant access to team members according to what they’re working on.
4. Lesser Chances of Being Marked as Spam
If you plan on sending promotional and marketing emails, you won’t be able to use your personal email ID on Gmail, Hotmail, and so on. Your emails and the address you’re sending them from will be flagged for spam.
You could even be blocked from sending anyone emails. This means you won’t be able to connect with clients, team members, and freelancers as well. OptinMonster has a really helpful guide detailing this: 12 Reasons Why Your Emails Go in the Spam Box (and How to Make Sure They Don’t).
You need to use a professional email service like Constant Contact, Aweber, Mailchimp, or Zoho.
These services provide you with the right infrastructure to send bulk emails through a secure network.
5. Unique Email Address for Your Team
This is crucial for any business because an employee will often have access to sensitive data and contacts through their email.
They’ll get their own email inboxes to manage their emails and communicate with customers and others in the team.
This is a better option than using free generic emails. As the email administrator, you can monitor your employees’ email accounts and make sure they are adhering to company policies.
6. Retain Control when Employees Leave
When employees or partners leave your business, you’ll want to safeguard your business documents and data online and offline.
One of the most important things to take care of first is the email account they’ve been using to connect with clients, investors, or other teammates.
You can easily revoke access to the email account. Plus, you can retain and transfer all data from their email.
7. Better Security
Using a personal email for business purposes is not a good idea in any situation. Even if you or your teammates have the best intentions, it could lead to compromised data.
These accounts can get hacked easily and you won’t have any tools to monitor security risks.
With professional email accounts, you can reduce the risk of hacks and data theft. First, the service provider itself will take care of many security aspects for you. Added to that you can monitor all email accounts under your domain.
Ready to create a professional email account? Follow our tutorial below to create an email address with a custom domain in minutes.
How to Get a Custom Email Address?
It takes just 3 easy steps to get your own professional email account set up.
Step 1: Register a Domain Name
To get a business email address, you’ll need to buy the domain name first. You can’t create an email address like [email protected] if you don’t own the amazon.com domain.
Only if you own the domain and have admin rights, you can go ahead and create a custom email account.
To register a domain name, you simply need to visit any domain registrar like Bluehost, Godaddy, or Domain.com.
A lot of beginners and small business owners delay getting a professional email address because domain names can be expensive.
Domain names usually cost between $8.99 and $14.99 per year. And if you want to create a website, you’ll need a web hosting plan which typically costs $7.99 per month.
This can be out of budget or seem like an unnecessary investment for many. But not to worry, we’ve worked out an exclusive deal with Bluehost so that you can get your web hosting plan starting at just $2.75 per month.
Bluehost is a reliable hosting service that’s even recommended by WordPress.org. And with this hosting package, you’ll get the following included for free:
- 1-year domain name registration
- Free business email addresses
- SSL certificate to secure your website’s data
- CDN (Content Delivery Network) to make your site faster
With this offer, you can set up your website and business email accounts for just $2.75 per month.
Step 2: Create a Custom Email Account
Once you’ve signed up for Bluehost, inside your dashboard, you’ll see a menu sidebar on the left where you can select “Email & Office”.
Here, you need to choose your domain and hit the “Create” button.
Next, you can create a username and password for your account. This username will be the part of your email address that appears before the @ sign.
You could use your own name or a generic term like connect, contact, admin, support, or service. Remember to keep it short so that users can easily type it in and remember it as well.
After this, you need to create your password. Make sure it’s a strong and unique password that will protect your email inbox from spammers and hackers.
Now you can set limits on the Storage Space of your email account. You can set this to Unlimited if you want.
Don’t forget to Save your changes at the bottom of the page.
With that, you’ve created a professional business email address. To create more inboxes, simply follow the same steps above.
Step 3: Access Your Business Email Account
Bluehost lets you check your email easily on desktop and mobile.
On desktop, you can log into your account and click on Check Email.
This will open up an option to pick a webmail client. By default, you’ll see that it’s set to Roundcube. You simply need to click on the “Open” button here.
All your emails will appear here.
Do you want to be able to access your inbox on your phone? You’ll find instructions to set up your Bluehost inbox on your phone or tablet on the right hand side of the page.
And one more thing. If you’ve built your website on WordPress, you may face issues with emails not being delivered. This happens because WordPress uses PHP for emails and most web hosts don’t have that configured. You can resolve these email-related issues by installing the WP Mail SMTP plugin.
FAQs on Custom Email Addresses
Below, we answer the most commonly asked questions related to custom email addresses.
1. How to get a free custom email address?
The best place to get a free custom email address is Bluehost. You’ll get a hosting plan along with a free domain and 5 free email accounts starting at just $2.75 per month. On the higher plans, you’ll get unlimited email accounts.
2. Can I get a free custom email address without domain ownership?
No, you must own the domain to be able to create a business email with the domain name. The email account will be linked with the domain name.
If custom email addresses were allowed without domain ownership, then anyone can create an email at amazon.com, walmart.com, or ibm.com.
Only the person who owns the domain and carries admin rights can create an email address linked to the domain name.
3. How to create a customer service email address?
Bluehost lets you create up to 5 email accounts for free with your web hosting plan. You simply need to create one account that’s labeled [email protected]. You could change the word ‘support’ to anything you like such as customer support, service, aftersales, etc.
Then you can provide this email address to customers or display it on your website allowing people to connect with your sales staff.
4. The domain I want for my email is not available. What do I do?
More often than not, the domain name you want is probably already taken. The best way to find a domain name that is available and perfect for your business is by using our Domain Name Generator.
You simply have to enter a few keywords related to the name you want. The tool uses AI technology to generate name ideas that you can choose from. Every name you see in the results list is available as Nameboy only shows results after cross-checking with Bluehost’s domain registry.Find My Domain Name
5. Do I have to set up a website to get a custom email account
You don’t need to have your website set up to create a professional email address but you do need to register the domain name.
Once you have your domain name, it’s easy to build your website in just a few hours. Follow our step-by-step tutorial: How to Start a Small Business Website (Step by Step).
That’s all we have for today.
Up next, you’ll definitely want to see our posts:
- How to Add a Contact Form to Your WordPress Site
- 10 Best Email Marketing Software to Grow Your Business
- 7 Plugins That Will Boost Your Email Subscribers
These posts will set you in the right direction to collect potential leads and kickstart your email marketing.