Are you having trouble finding a catchy name for your online store? We don’t blame you, finding a good store name can be very challenging.
When you are launching an online store for the first time, it is important that it has a name that grabs attention.
According to The Brand Gap, “The right name can be a valuable asset for any business. It has the potential to drive millions of dollars, but if done wrong, it can cost you a lot and take your business to the ground before you even start.”
In this guide, we will discuss how to generate store name ideas using our store name generator tool. We will also share some tips that will help you pick out the best store name for your brand.
How to Generate Creative Store Name Ideas?
Finding a creative store name is one of the biggest challenges startups face today. You have to spend a lot of time looking for keywords related to your brand, list them down, and evaluate them one by one.
However, there are a few steps you can take to speed up the process. We are going to go through each of these steps one by one so that it’s easier for you to generate store name ideas.
Arrange a brainstorming session with your peers and colleagues and search for keywords that are related to your store. Also, think of words that have a direct or indirect reference to your store.
There are four rules to brainstorming
- There should be no judgments, don’t discard any idea during your brainstorming session.
- Withhold criticism and think freely, let your creativity flow and write down everything that comes to mind.
- Don’t limit yourself, write down as many name ideas you can. Try to come up with at least 20-25 names, you can always filter the bad ones out later.
- Build on other’s ideas by working with two or more like-minded people. You can come up with great ideas if you work on each other’s contributions.
When you have done this exercise and have generated a list of ideas, add them in a spreadsheet to shortlist them.
This whole process can take a lot of time if you do it manually. But our store name generator tool can help you speed up the process by generating ideas through the keywords you enter in the search.
Now that you have a list of ideas, it is time to analyze each one of them. The best way to shortlist good names is to say them out loud. Keep the names that are brandable, sound good, and are memorable. A good store name will also communicate your brand’s value, products, and services to your target audience.
Cross off this checklist while you are shortlisting your store name ideas.
- Is it easy to remember?
- Is it easy to spell and pronounce?
- Does it differentiate you from your competitors?
- Does it have relevant meaning to your store?
Now that you have trimmed down your list of store name ideas, it’s time to get some feedback.
How do you do that?
Well, you can start by asking people who work in your industry or you could ask your potential customers.
You can send out a few emails, or you can start a survey on social media platforms. Just make sure that you ask intelligent questions like, what is the first thing that comes to your mind when you hear this name? How would you spell it? Is it easy to say?
Once you have the feedback, you will have a clear idea of which name to pick.
Now that you know about the process that can help you generate and shortlist store name ideas. Let’s discuss some tips to help you choose an excellent store name.
Tips on How to Pick a Catchy Store Name
There is no tool that can determine if your store name will be catchy or not. You will have to rely on your instincts and on the feedback of your peers.
We have discussed some tips below to help you out in picking a catchy name for your store.
Make it Simple
You must have noticed that nearly all of the top brands have one thing in common. Their names are simple and easy to pronounce. All the good brand names do not consist of more than four syllables and this makes them memorable and easy to remember.
Having a simple store name has three major benefits:
- Short and simple names are easy to remember.
- Simple names are easy to translate in different languages. It is an essential requirement if you are running a multilingual ecommerce store.
- It makes for a great logo, and it fits seamlessly on your online store website’s header.
The problem here is that finding a good store name can be difficult as most of the good names have already been taken. Names that appealed to you may have appealed to someone else. And since brands are launched every day, there is a good chance that your desired name has already been picked up by someone else.
But that does not mean that you don’t have the room to come up with a compelling brand name. You need to think outside of the box and let your creativity flow.
Here are a few tips to help you pick out a short and simple store name:
- Don’t use more than 2 to 3 syllables per word.
- Don’t use more than two words.
- Try to combine two words to make a rhyme. For example, “Snack Attack”.
- Avoid using suffixes/prefixes like “the.”
Look into your competitors’ names and try to come up with a name that separates you from them. The name should relate to the niche and the products that you are selling. But, without sounding too familiar to your competitors.
You don’t want to be in the position where your name sounds like your competitor’s brand name. Having a similar sounding name will cause you to lose your precious brand equity. Your customers will start confusing your competitors with your brand. Therefore, it’s best to differentiate and come up with something unique.
Focus on Creating Your Online Presence
While looking for the perfect store name, also check for its domain name availability. There is a good chance that the name that you finalize is already taken. So, make sure that you check the domain availability of the store name ideas you generate.
You can save a lot of time if you use our business name generator tool. Enter the store name, and it will let you know if the domain is available or not.
Having a custom domain name has a lot of value as it properly represents your brand. Try and get your domain name with a .com extension.
Also, consider getting the same name on social media channels like Facebook, Twitter, and Instagram. Having a social media presence will help you broaden your reach to your target audience and make your brand more social.
Down the line, you may also consider selling your product on other marketplaces like Amazon, eBay, and Etsy.
It’s always a good idea to expand your reach by selling on other marketplaces along with your WooCommerce or Shopify store.
Even if you don’t intend to sell on other marketplaces, you should still check if your brand name is available on these ecommerce sites.
You should register just in case so that you can prevent your competitors from stealing your brand equity.
Improvise Your Domain Name
We talked about the importance of having a domain name with the .com extensions. But since it’s a very popular extension, you may find that it’s already taken, or maybe it’s too expensive.
Don’t fret; it’s not the end of the world.
The reason why the .com extension is considered the gold standard is that it’s widely recognized.
You can compromise and go with other domain extensions available. Other domain extensions aren’t harmful, and they work just as well as .com extensions. Some examples of domain extensions are .net, .org, .co, and many others.
If you want to get creative, you can use .shoes for your shoe store, or you could simply go with .store. It all depends on how good it sounds to you.
Some of the domain extensions that you can consider are:
- Continuation of your brand name. For example, Heimdall.surveillance for Heimdall Surveillance.
But if you are bent on getting a .com domain name, then you can improvise and use modifiers. For example, you want to run a shoe store, and you named your brand Cobb. But Cobb.com isn’t available, and you are left with no other options. In this case, you can use a modifier like [brand][product], which would make it Cobbshoes.com.
Using a modifier increases your chances of getting a .com domain name, so give it a go and see how it works for you.
Look for Inspirations
You can get tons of ideas if you pay attention to your surroundings. Look into how other brands have named their store. Try to reverse engineer their naming process and replicate it.
Pay attention to the rising trends in your niche and try to name your store by capitalizing on the trend. This will help your brand to speak directly to your target audience.
Inspirations can strike from anywhere. Keep your eyes open and listen to your surroundings; you are bound to pick up something that can help you come up with the right name.
We hope that you found this guide helpful in naming your online store. Finding the right name can be a very tiring task, but it’s necessary that you invest more time into the naming process. Every minute and every thought you give into naming your online store is crucial. This will help you pick a store name that is brandable.
If you pick a name that is a mouthful and difficult to pronounce, then you will be missing out on a lot of word-of-mouth marketing. And as a brand, you don’t want to miss out on that opportunity.
Make sure to use the tips that we have shared along with our store name generator tool to come up with an awesome store name for your brand.