How to Get Started with Google Analytics for your Domain in 2024

How to set up Google Analytics on your domain

Do you want to easily set up Google Analytics for your domain to start tracking its data and performance?

If you want to grow your website or online business, you absolutely need Google Analytics. It’s one of the first things you should set up when you launch your website.

In this guide, we’ll show you the easiest way to get Google Analytics set up on your site so you can start tracking it right away.

Why You Need Google Analytics

Understanding your website visitors is the key to growing your traffic, subscribers, and revenue. By installing Google Analytics on your WordPress site, you can gather all your website data, which provides actionable insights to grow your business. That way, you can eliminate guesswork and start making informed decisions based on the data you’ve gathered.

You can collect and track visitor information such as:

  • Geographical location
  • Demographics
  • Interests
  • Devices and browsers
  • Shopping behavior
  • Product performance
  • Sales performance
  • Sources/mediums of traffic
  • Insights on page speed and links

There’s a lot you can do with this data to improve your website’s design, marketing campaigns, blog strategy, and so on.

Before you get started, there are a few important things about Google Analytics that we need to point out.

What You Need to Know About the New Google Analytics

Google Analytics launched a new version of its platform called Google Analytics 4 (GA4). The previous version was called Universal Analytics (UA) and was discontinued in July 2023.

Google Analytics 4 is more advanced and user-oriented so you can expect advanced tracking. Take a look at the GA4 dashboard which comes packed with reports for acquisition, engagement, monetization, retention, and more:

google-analytics-4

Here’s what makes GA4 stand out:

  • Gives you deeper insights into customer journey across platforms and devices
  • Uses machine learning to make the platform more intelligent
  • Tracks data that’s more durable for the future
  • Seamlessly integrates with Google’s advertising platform
  • Makes it easy to optimize campaigns to get a better ROI

Now to set up Google Analytics, you need to sign up for an account and get a tracking ID that they give you.

You need to add this tracking ID along with a code snippet to your website. This process needs a fair amount of technical knowledge. So many domain owners tend to give up easily and hire someone to do it for them.

But we’re here to tell you that there’s a really easy way to set up Google Analytics and connect your domain to it without touching any code whatsoever.

Follow the steps below and you’ll be all set in just a few minutes.

How to Set Up Google Analytics on My Domain

Since WordPress is the most used platform in the world, we’ll keep the steps in this tutorial for WordPress sites.

If you haven’t set up your website yet, we recommend using WordPress to build it. It’s free, comes with unlimited customizations, and is scalable. Learn more: Why Use WordPress.

That said, let’s get started with the tutorial.

Step 1: Sign Up for a Google Analytics Account

Google Analytics is free for everyone to use. All you have to do is visit the Google Analytics website and create an account.

sign-in-to-google-analytics

Next, you’ll be asked to sign in with your Google Analytics account or sign up for a new Google Account.

sign-into-google-account

Once you log in, you’ll see an option the ‘Start measuring’. When you click on this button, a new page will open where you can start setting up Google Analytics.

start-measuring-google-analytics

On the new page, you need to enter the settings for the domain that you want to track. First, select the Website option.

ga-track-website

Below that, you can give your account a name and make sure to check all the boxes in the Account Data Sharing Settings section.

enter-account-details-in-ga

After that, you need to fill in the details of your online property. This includes the name, currency, and reporting time zone.

ga4-property-setup

Next, you’ll need to fill in more business information. Once you’ve entered all the details, scroll down and click Create.

ga-business-information

A popup will appear to accept the Google Analytics Terms of Service. Check the box and click “I Accept”.

Now you’ll need to create a data web stream. Since you’re setting this up for a WordPress website here, click the Web button.

ga4-data-web-stream

Now you need to fill in your website’s URL and name.

data stream in google analytics

Finally, you need to click on the ‘Create stream’ button and you’re done here. Now you need to connect your domain to this Google Analytics account.

Step 2: Connect Domain to Google Analytics

We mentioned earlier that connecting your domain to Google Analytics can be quite technical. You need to know how to locate and edit your website’s theme. Then you need to paste a code snippet inside the header.

We don’t recommend doing this simply because the smallest mistake can lead to a broken website. Why take the risk when there’s an easier way to do this?

Meet MonsterInsights.

monsterinsights-homepage

MonsterInsights is hands down the best analytics plugin for WordPress. It lets you easily connect your site to Google Analytics by clicking a few buttons. There’s zero coding involved.

This makes MonsterInsights the most beginner-friendly solution to set up GA4 on your WordPress site. There’s a free version of this plugin in the WordPress repository but you may also want to check out its pro version. It has some cool tracking features that are so helpful to your site.

For instance, you can add:

  • Form tracking
  • Event tracking
  • eCommerce tracking
  • Custom dimensions
  • Social media tracking
  • Outbound link tracking

All of this can be done with a few clicks.

To get started, you’ll need to sign up for a MonsterInsights account. Then inside your account, you can download the plugin file that you’ll need to install on your WordPress site.

download monsterinsights from account

In your WordPress admin panel, navigate to Plugins » Add New and click the Upload Plugin button at the top.

upload-mi-plugin-in-wordpress

Now you can choose the MonsterInsights zip file you downloaded. Upload and activate the plugin on your site.

upload-plugin-in-wordpress

Once done, MonsterInsights launches the setup wizard for you. This will guide you through the steps needed to connect to Google Analytics.

monsterinsights-select-website-category

On the welcome page, you’ll get options to choose the category of your website:

  • Business website
  • Publisher (Blog)
  • eCommerce

You need to choose one that best describes your site and continue to the next step.

You’ll need to connect MonsterInsights plugin to your website using the MonsterInsights license key.

In your MonsterInsights account or in the email receipt of your purchase, you’ll find your this key.

monsterinsights copy license key

Simply copy and paste it in the setup wizard when you’re asked.

enter-license-key-in-monsterinsights

Then click on the ‘Connect MonsterInsights’ button and it will verify your account and link it to your site.

Now you’re ready to connect your domain to your Google Analytics account.

On the next page, you’ll see an option to connect your Google Analytics with your MonsterInsights account. Choose your account and then grant MonsterInsights the permissions it needs.

choose your google account in monsterinsights

Next, you’ll need to pick a profile to complete the connection. In case you have multiple websites connected to your Google Analytics account, select the right website property here.

Now select your profile and click the ‘Complete Connection’ button.

complete the monsterinsights connection

MonsterInsights will authenticate the connection and when it’s done, it will redirect you back to your MonsterInsights setup page.

That’s it. Your website is now connected to Google Analytics.

It’s really that easy with MonsterInsights. You don’t have to use any coding. Now the best part is that all your data is collected from Google Analytics and displayed in neat reports right inside your WordPress dashboard.

This means you don’t have to leave your site or have two tabs open to track your website.

Up next, we’ll give you a few more tips on using MonsterInsights.

Step 3: Using MonsterInsights the Right Way

With MonsterInsights, you can set up all sorts of custom reports and settings for your domain

When you connect your site to Google Analytics, the plugin will display recommended settings that you can choose to add to your site.

monsterinsights-recommended-settings

These reports are enabled by default:

  • Events tracking
  • Enhanced Link Attribution
  • File Download Tracking

Below this, there are more settings for tracking info that you can configure:

recommended-settings-in-monsterinsights

These settings include:

  • Affiliate Link Tracking – Two affiliate link paths are added by default, and you can add more affiliate link paths
  • Access to MonsterInsights Reports – Choose who can see the MonsterInsights reports within the plugin
  • Automatic Plugin Updates – Enable or disable the option to install updates automatically

Once you’ve selected the settings you want, you can save and continue to the next page.

Here, you’ll see more tracking options, addons, and helpful plugins.

enable-features-inside-monsterinsights

  • Standard Analytics & Reports – The standard MonsterInsights reports you’ll get in your WordPress dashboard
  • Enhanced Link Attribution – This can help you see where users are clicking on your site
  • 20+ Advanced Tracking – Even more advanced tracking, such as author tracking, form conversion tracking, scroll tracking, and more
  • eCommerce Tracking – Instantly enable Enhanced eCommerce tracking
  • All in One SEO Toolkit – The best WordPress SEO plugin that integrates with MonsterInsights
  • Privacy Compliance Addon – Helps Google Analytics become compliant with GDPR, CCPA, and more
  • Advanced Growth Tools – Get access to our campaign URL builder, popular posts addon, and A/B testing integration
  • Advanced Reports – Get access to advanced reports inside MonsterInsights, such as a real-time report, search keywords, publishers and eCommerce reports, and more
  • Smart Form Builder by WPForms – The most popular WordPress form builder plugin

After you choose the settings and reports that you want, you’ll see a message ‘Awesome, You’re All Set!’

successful-monsterinsights-setup

You can finish and exit the wizard. That’s it! You’re ready to track and improve the performance of your domain.

Up next, we think you’ll find these guides helpful:

 

These posts will help you tighten up your domain security and also get started with marketing your website.

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