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How to Choose the Right Restaurant Name

Do you want to find a name for your restaurant that’s just right?

It’s hard to find the perfect name that matches your vision, and when you finally do, you’ll find that someone’s beaten you to it.

But your business name can make all the difference in attracting customers, getting them to love your brand, and making your restaurant instantly recognizable.

In this guide, we’ll show you how to find a restaurant name that’s unique so that you can stand out from the crowd and get long-term success.

How Important is the Name of Your Restaurant?

Did you know that the foodservice industry is projected to hit $898 billion in sales in 2022?

That means you can have a booming business but it also means that if you want to make it big, you’ll need to set yourself apart from the competition.

Many owners don’t realize just how important the name of the restaurant is and what a pivotal role it plays. The fact that you’re here reading this means you’re already on the right track.

What you need to keep in mind is that on one hand, the name will determine your brand identity and marketing strategy.

On the other hand, it needs to suit your restaurant’s atmosphere, cuisine, and target customers.

In a nutshell, a good restaurant name will also communicate your brand’s value to your target audience.

Steps to Find a Brandable Restaurant Name

Below, we give you 5 clear steps that you can use to find the perfect name for your food business.

1. Have a Clear Vision and Identity

Before you come up with name ideas, as an entrepreneur, you need to create a clear identity for your restaurant. For instance, do you need a fancy restaurant name for fine dining or a fast food restaurant name?

You can base your brand identity on multiple factors:

1. Your specialty or type of food (say sandwiches, BBQ, or fried snacks)

2. The cuisine you serve (Is it a Mexican, Thai, American, Indian, or Italian restaurant?)

3. The type of restaurant set up (Is it an eatery, deli, bistro, juice bar?)

4. The ambiance (Do you want it to be jazzy, upscale, or homely?)

5. Location (Is it in a bustling city or a quiet beach?)

6. You can even consider your customer’s appetite (Do they like giant-sized meals or a 5-course meal with smaller portions?)

Once you know what your restaurant will be, who it caters to, and why you are unique, it’ll be much easier to come up with a good restaurant name.

2. Brainstorm and Shortlist

Now that you’re clear on the vision for your restaurant, it’s time to start a brain dump of ideas.

No idea is too silly. The best thing to do is write them all down.

Sometimes, one idea may go well with another and you’ll get a great name just by combining the two.

So it’s best to keep criticism aside and get your creative juices flowing. Come up with as many unique names as you can. It helps to invite friends or family that can pitch in more ideas.

Once you have a long enough list (say at least 25 ideas), then you can shortlist the ones that ring true to your brand.

Ask yourself:

Is it easy to remember?

Is it easy to spell and pronounce?

Is it unique and different from competitors?

Is it brandable and marketable?

Does it have relevant meaning to your restaurant?

A good way to find the right name is to say it out loud and say it to others. This will help you find brandable names that not only sound good but are also memorable.

If you’re having a hard time brainstorming on your own, you can use our Restaurant Name Generator.

You simply need to type in a keyword and it will generate restaurant name ideas for you.

3. Run Surveys and Get Feedback

Testing your restaurant business name in the market is one of the smartest things you can do. Real feedback from users, friends, and family can help you get different perspectives of what your name will mean to your audience.

Because sometimes you may love a handful of catchy restaurant names but others may visualize it differently.

For example, you may like the name Indian Spice, but your users may recognize it as a store where you can buy spices rather than a restaurant.

Similarly, you may want to use a pun or a French word for a French restaurant that the majority of your audience doesn’t understand.

Now there are multiple tools and platforms like Google Forms, WPForms for WordPress, or SurveyMonkey, that you can use to create an online survey and get user feedback.

4. Be Open to Change

One of the most disheartening parts of this process is settling on a name, only to find that it doesn’t work or it’s already taken.

There may be many reasons why a particular name doesn’t work out. You need to keep an open mind and be ready to pivot at any time. This will help you find a new business name that works just as well, if not better.

With this in mind, you can move on to the next step of finding a domain name.

5. Check for Domain Name Availability

Whether you run a brick-and-mortar restaurant, cloud kitchen, or a catering/food delivery service, you need to build an online presence.

In this day and age, having your own website and social media account can make or break your business. You need to give potential customers a place they can learn more about your business, get in touch with you, and also see your reviews and ratings.

So before you decide on a business name, it’s important to see if a domain name is available to create your website.

You can quickly check if your preferred domain name is available by using our Domain Name Generator.

Simply type in the restaurant name and hit the Submit button. The generator will show you all available names and extensions along with the domain price.

You can use this tool to brainstorm creative restaurant names. It’s also super helpful to generate small business or shop names, and even brand names.

When choosing a domain name, you’ll want to keep these 3 things in mind:

  • Keep it Simple: Avoid using special characters, odd spellings, and long names that are not easy to remember. You want it to be as easy as possible for visitors to remember what to type in the address bar.
  • Choose the Right Extension: The extension of a domain is .com, .net, .biz, .cafe, and so on. You can also choose country-specific extensions like .us, .uk, .nz, or .ca. A .com domain is the best you can get because it’s the most recognizable one. But it could be expensive to get a .com domain, and in those cases, you might want to pick an extension like .cafe that might work better for your business.
  • Know When to Improvize: Avoid improvising when it makes things complicated and doesn’t work in your favor. For instance, you wouldn’t want to spell your restaurant name as homecookedfoodss.com with a double S. It would only confuse people. Instead, if you’re catering only to the New York market, you could use homecookedfood.nyc.

 

Like this, if you want to get creative with domain extensions, we’ve got a list of restaurant-related extensions you can use.

Domain Extensions for Food Businesses

These are the top extension names that work well for restaurants and food and beverage businesses.

.bar
.cafe
.catering
.cooking
.diet
.express
.farm
.fish
.fishing
.glass
.kitchen
.kiwi
.menu
.organic
.pizza
.pub
.recipes
.rest (short for restaurant)
.restaurant
.review
.reviews
.soy

Drinks
.beer
.coffee
.vin (French for wine)
.vodka
.wine

You can use these extensions creatively to get the brand name you want for your new restaurant.

We hope this guide helped you find a really good restaurant business name. Remember, to pick a name that’s easy to remember and spread the word about.