Your business is your baby and, like a newborn baby, it needs a suitable name. Using a business name generator can help immensely, especially when it comes time to choose a domain; however, there are a few rules you should keep in mind.
Above all: naming something gives it power. Yes, this is usually said in regard to folklore, and the power a “True Name” can have over a (typically magical) individual. But, in a very real business sense, naming something gives you power over how others perceive it.
In other words, when you choose the name of your business, you aren’t just choosing what it should be called in day-to-day life: you’re making an active choice in regard to how your customers will ultimately view your company. Powerful stuff indeed!
So, before using a business name generator, or a domain name generator, keep these 6 tips in mind:
1. Know Your Keywords
What word or words do you want associated with your business’ brand?
It’s important to not only define what you do (accounting, petsitting, marketing, etc.) but how you do it (quickly, affordably, concisely, etc.). Once you’ve armed yourself with defining nouns and adjectives, you can begin stringing them together to create keywords for your brand.
Look for synonyms (related words) for the phrases you came up with. For example, a Speedy Marketer could also be an Accelerated Advertiser or a Prompt Content Specialist. Going a little longer with phrasing, you could start with something like “best dog sitting service” and end up with phrases like “best pet sitting service” or “best dog boarding service.”
2. Know Your Competitors’ Keywords
Unless your idea is so insanely unique that no one has ever heard of what you do, then you’re bound to have a few competitors in your field. What words are they using to drive business their way?
Knowing your competitors’ keywords is important for 2 reasons:
You can “borrow” some of their more generic phrasing to drive business to your own company and,
You can stay away from the words that defines their business in-depth
You don’t want to borrow keywords from your competitor if its a word or phrase that is too specific to what makes their service unique. For example, if you’ve created a chocolate candy with a hard shell, you don’t want to use the phrase “melts in your mouth, not in your hand” or you’ll be lifting a well-known “keyword”/slogan from M&Ms. But could you say that, like M&Ms, your delicious chocolate nibbles are “button-shaped,” “low calorie,” or “fun to eat?” Absolutely!
Look up your competitors on Google and see what words are being used to describe them, and what words they use to describe themselves. You can even search for “[business name] branding case study” or “[business name] naming case study” to delve more deeply into how your competitors came up with their business names to further inform how you can name yours.
3. All Ideas Are Good Ideas (For Now)
As the character Jack Donaghy once said on 30 Rock: “There are no bad ideas in brainstorming.”
Before you head to a business name generator, you’ll want to be fully-loaded with potential ideas. Even if you aren’t 100 percent “sold” on a particular keyword, use it anyway. It might return a better name than you think!
When it comes to business names, the brainstorming phase is not the time to apply filters. If your thinking is overly-narrow from the get-go, you severely limit yourself. It’s a-okay to have a few favorite potential names in mind; however, if you cling to those ideas too fast and hard, you’ll keep yourself from being open to potentially better ideas down the road.
Bring in voices other than your own into the discussion as well. Even if you don’t end up using their ideas, an outsider’s perspective may create the spark you need to light your idea furnace.
4. Put Your Customers First
Your business might be your baby, but your baby was born to serve your customers. Keep them in mind during the naming process.
What are their needs and desires? What are their deepest fears? How will your product or service improve their daily lives?
Or, on a more basic level: is the name you’re considering for your business easy for your potential customers to remember? To say?
“The Manageable Masticator” might sound intelligent and awesome to your ears, but wouldn’t “The Easy Eater” be simpler for your customers?
5. Think Visually
Business naming isn’t just about the name; it’s about the visual. Not only will your name affect how your customers “see” you, but, from a branding perspective, you’ll want to choose a name that allows for easy visual representation.
You’re eventually going to want a logo to go with your name. For example, here at Nameboy, we have an intelligent-looking boy who looks like he knows a thing or two about names. Over at MonsterInsights (another brand we own), we have a monster who’s utilizing a magnifying glass to gain “insight” into website analytics.
There’s a good reason why the title character of HP Lovecraft’s “The Colour Out of Space,” about a formless being whose colors do not exist in nature, hasn’t been turned into a business logo. It’s best to avoid business names that are too difficult to put a “face” to.
6. Use a Business Name Generator
Once you’ve got a fairly good handle on keywords and descriptive phrases, it’s time to plug those words into a business name generator.
Since 1999, Nameboy has been taking keywords and turning them into potential (and available!) domain names for businesses like yours. And, even if you’re not ready for a website just yet, Nameboy can be utilized as a business name generator to get you started on the right foot.
Simply enter in 1 or 2 of your favorite descriptive keywords for your business into the name generator and click Submit. It’s that easy. Repeat until you find the business name of your dreams.
By using a business name generator, you take the bulk of the hassle out of naming your business from scratch. Rather than straining your brain trying to think of the perfect combination of words, Nameboy’s generator can do it for you. And, if you’re in the market for an active online presence via an official website, you can quickly find out whether or not your potential business name is available as a domain name.