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How to Choose a Brand Name for Your Business

Finding a band name for your new business can be a grueling process. New startups launch every day, and chances are that all of the good names are taken. If you want to name your brand after something that is common in the English language, you will have to spend a lot of money to claim it.

Even when you do find the perfect brand name, there is a question of the trademark. All your efforts of naming your brand will be in vain once you realize that your desired brand name is already taken. And your ah-ha moment is not only off-limits, but it can also get you into legal trouble.

But every constraint also gives the ability to foster. If you want to come up with the right brand name, then you have to look past the obvious and think outside the box.

In this guide, we will discuss some of the best tips that will help you pick out the best brand name available.

How to Choose a Good Brand Name?

Before we get started there are a few things that you should know.  Your brand is more than just a name. It consists of your idea, your values, and your identity.

That brings us to the question,what makes a good brand name? There may not be a magic formula, but there are some traits that make a brand easier for people to remember. Those traits are:

  1. Meaningful: Your brand name should be able to communicate its essence, paint an image, and create a positive connection with your customers.
  2. Reachable: It should be easy to spell and easy to say. People should be able to easily find your brand name if they search it on Google or on any other search engine.
  3. Unique: Your brand name should be distinctive. It should stand out from your competitors.
  4. Future-proof: It should be able to maintain relevance with the changing trends. It should also be able to grow as the company grows.
  5. Appealing: Your brand should be able to communicate clearly through its visuals and designs.

These traits can help you choose an appealing brand name for your business.

Always remember, a successful brand name is one that is able to resonate with your target audience.

Our brand name generator tool can help you by pre-screening and suggesting names, and by checking domain availability. It’s great for brainstorming, and it can help you generate hundreds of creative business name ideas in a matter of seconds.

But it’s also essential that you vet the brand name ideas yourself by going through the traits above and the tips we have shared in this post.

If you are ready to choose a catchy brand name for your business, then here are some steps to help you out.

1. Develop a Solid Strategy

The first and foremost step you need to take before you pick out the perfect name for your brand is to develop a solid strategy. You need to consider what your brand name needs to accomplish. Should it help in creating an identity and generating awareness? Should it guarantee a certain level of quality? Or should it help in the promotion of the product?

Once you have done that, you need to decide on how well it will work with the existing and upcoming products.

Then you need to decide on the kind of name you want for your brand. You can choose from the following categories.

  1. Founder’s name (e.g., Gucci and Armani)
  2. Descriptive name (e.g., Facebook and Groupon)
  3. Fabricated name (e.g., Kodak and Verizon)
  4. Metaphor (e.g., Nike is the metaphor for the Greek goddess of victory)
  5. Acronyms (e.g., IBM is the acronym of International Business Machines)

Once you have decided on which category to choose, spend a little time analyzing the big brands and work out how they went about naming their brand. Once you have figured that out, you can easily use the same process to name your brand.

2. Generate a List of Ideas

When you set out on the quest to find the perfect brand name for your business, you will find that many of your potential names are already taken. You will have to generate a huge list of names so that you have a chance to pick out the best one.

Plan out a brainstorming session with your peers and list down all the ideas you have in your mind. The fastest way to generate a list of ideas is by using our YouTube name generator tool. Add your name ideas in the search bar and it will start generating ideas based on what you entered. 

Add all of these ideas in a spreadsheet and screen them through the traits we have discussed above.

3. Evaluate the Brand Name Ideas

It’s now time to shortlist the brand name ideas you have listed. Make sure that the name you choose:

  • Sounds good
  • Isn’t mispronounced often
  • Isn’t confusing
  • Communicates the brand personality and most importantly
  • It should have an available domain.

You can easily check the domain name availability of your brand through our business name generator tool. All you have to do is add the domain name in the search bar, and it will let you know if there are any available domains or not.

4. Acquire the Rights to Your Brand Name

 Once you have decided on the name that you are going to use, you need to acquire its rights. Check for available trademarks and make sure that it’s available for purchase. Once you have done that, you will be able to prevent others from using it.

Next up is to get the domain name. In this day and age, your brand won’t be complete unless you have a website. It makes it easier for your customers to reach out to you, and it also helps in increasing your web presence.

Once you have acquired the domain name, go out there and register your brand on all social media accounts like Facebook, Twitter, Instagram, and other social sites.

Build a logo that is relevant and true to the core values of your brand. You should never rush into finalizing logo designs for your brand. Creating a visually appealing logo is just as important as finding a catchy name for your brand. 

Needless to say, your logo is an important part of your brand identity. So, make sure that you take your time and come up with something amazing.

Final Thoughts

We hope that this guide helped you with choosing a good brand name for your business. 

We shared a few ideas that will help you in your on-going branding journey. Always remember, your brand name should resonate with your target audience. It should be unique and easy to remember. But most importantly, your brand name should be able to communicate the idea behind your branding.

Take the example of Apple, its name has nothing to do with what the company has to offer.

And yet, whenever you hear its name, you quickly think about the quality of the products it has on display. 

It’s because there was a process behind the branding of Apple. It is the same process that we have discussed in this guide. 

And once you have found a name that is brandable, share it with the world and make it go viral.