name10 Best Email Marketing Software to Grow Your Business (2025)
Finding the right email marketing software can feel overwhelming. With dozens of options promising to be “the best,” how do you know which one actually fits your needs?
I’ve spent the last three years using different email marketing platforms for my own websites. From struggling with clunky interfaces to discovering game-changing automation features, I’ve learned what really matters when choosing a platform.
This guide compares the 10 best email marketing tools available right now.
Whether you’re sending your first newsletter or managing multiple email campaigns, you’ll find clear, honest recommendations based on actual business use.
Let’s help you pick the right tool for your goals and budget.
Why is Choosing the Best Email Marketing Software Important?
Email marketing remains one of the most powerful ways to grow your business. It’s cost-effective, direct, and when done right, builds lasting relationships with your customers. But here’s the thing – you can’t just fire up your personal Gmail and start sending campaigns.
First, there are legal requirements. Commercial emails must include an unsubscribe option and your physical business address – features Gmail doesn’t offer. Plus, sending mass emails from a personal account can flag you as a spammer, potentially getting your entire Gmail account blocked.
That’s where email marketing platforms come in. A good platform does more than just send emails – it helps you:
- Create professional, eye-catching campaigns
- Target the right customers with smart segmentation
- Track what works (and what doesn’t)
- Keep your messages out of spam folders
- Manage unsubscribes automatically
Choosing the wrong platform can cost you more than money. Unprofessional emails damage your brand, and if your messages aren’t even reaching inboxes, you’re wasting both time and resources.
The right email marketing software gives you everything needed to succeed: personalized messaging, detailed analytics, and advanced features that turn subscribers into customers. It’s not just about sending emails – it’s about creating campaigns that actually deliver results.
But what if you don’t have anyone to email?
Don’t worry, you can easily build an email list by using a tool like OptinMonster.
I use OptinMonster to create email optins for my websites that let visitors sign up for newsletters.
For instance, you can create an Exit-Intent® popup that’ll track when a user is about to leave your site and send them a targeted message at exactly the right time. So, before users leave your site, they’ll be encouraged to give up their email addresses.
With a tool like OptinMonster, you can optimize your lead generation and build a massive email list in no time.
Now, let’s get started with my recommendations for the best email marketing software to grow your business.
Best Email Marketing Services
Almost every platform we’ve mentioned below has a lite version of forever free plan so you can put your email marketing strategy in motion without spending a dime. We’ve also mentioned which service is best for eCommerce businesses and small businesses.
1. Constant Contact
Constant Contact is one of the most popular and powerful email marketing software available.
In minutes, you can create a beautiful email marketing campaign by choosing one of their many gorgeous templates. They also offer an easy-to-use drag and drop email builder so you can fully customize your messages to fit your brand.
Constant Contact boasts a number of useful features including the ability to monitor your email campaign success, send automatic welcome emails, and even help you test your subject line to make sure your emails get opened.
You can use their automation tools to set up drip campaigns and triggered emails.
With Constant Contact, you’re assured of 97% email deliverability rates. Plus, they have a great customer support team.
You can start using Constant Contact for free for a limited time with their free 30-day trial. Pricing is based on the number of contacts you have, so if you want to be able to send more emails, you’ll have to upgrade to one of their other plans.
Get Started with Constant Contact »
2. Brevo
Brevo has all of the features you need in an email marketing software. It also offers SMS marketing.
Create professional-looking emails in a few minutes with their drag and drop builder. They offer several great features including an HTML editor, responsive template gallery, email testing, audience segmentation, real time statistics, heat maps, and more.
You can send 300 emails per day to unlimited contacts with their free plan. If you want to upgrade and send more emails, their paid plans start at $25 per month.
3. AWeber
AWeber is another great software option for your email marketing needs. They offer mobile responsive email templates to choose from. And their drag and drop editor makes it easy to adapt them to fit your needs.
You can also apply tags to emails to trigger automated email campaigns based on opens and clicks, automatically send follow-up emails, and segment your subscribers. Their Email Newsletter feature will automatically turn your blog posts into great-looking emails.
AWeber has a free 30 day trial and offers a free plan for up to 500 subscribers.
You also get access to a huge library of how-to’s and tutorials to help you out along the way.
4. Omnisend
Omnisend is packed with eCommerce-specific features like product pickers, discount codes, and dynamic product recommendations. But where Omnisend really shines is its omnichannel approach – you can combine email marketing with SMS, web push notifications, and WhatsApp messages all from one platform.
It seamlessly integrates with major platforms like Shopify, WooCommerce, and Magento.
Plus, the automation workflows are particularly impressive. You can set up targeted campaigns for cart abandonment, welcome series, and post-purchase follow-ups that feel personal to each customer.
Also , their segmentation tools let you target customers based on their shopping behavior, not just basic demographics.
Omnisend offers a free plan that includes 500 emails per month, and their paid plans scale based on your contact list size. For small businesses just starting out, the free plan includes essential features like popup forms and automated workflows.
5. Mailchimp
Mailchimp is one of the most well-known and trusted email marketing services. It is a great option to run your email marketing campaign.
One of the biggest perks about Mailchimp is the pricing. There’s a forever free plan which is great if you’re just starting out. When you’re ready to grow your email list and your business, you can then upgrade your account. They have plans for unlimited number of subscribers and unlimited emails starting at only $13 per month.
With Mailchimp you can easily create awesome emails that will grab the attention of readers and their service can be integrated with platforms like Shopify, Salesforce, and WooCommerce.
You can also set up automation in just a few clicks so your customers get the right emails at the right time like welcome series, cart abandonment, birthday recommendations, and order notifications.
Mailchimp also supports transactional emails so you can send system notifications to your contacts such as order confirmation and updates.
6. Campaign Monitor
With Campaign Monitor you get access to hundreds of professionally designed and mobile-optimized email templates that will impress your audience. You can also use their drag and drop builder to create an email that’s completely customized to your business.
Another cool feature they have is their unique visual journey designer to help keep your audience engaged and lead them to buy.
You can get started for free without having to provide your credit card information.
Campaign Monitor also has award-winning customer service with a 99% customer satisfaction rate in case you run into any issues.
Get Started with Campaign Monitor »
7. Drip
Drip is an awesome email marketing software for eCommerce, as well as startups, bloggers, and marketers.
This software option comes with numerous email marketing features to help you sell your products to your email list. It’s easily integrated with most eCommerce platforms, Facebook ads, payment processors, online course delivery apps, and more.
You can go beyond basic email and build gorgeous emails using their Text Builder and Visual Email Builder. Drip helps you build email campaigns, one-off emails, tailored Facebook ads, websites and landing pages, postcards, and text messages.
There are tons of automation features to set up emails to go to segmented contact lists. You can also create automation workflows that slash admin time and run on their own.
Added to this, inside the Drip dashboard, you can access built-in metrics to view your open rates, click-through rates, and other stats of your campaigns.
If you need quality software with powerful features, especially if you run an online store, then this is the perfect option for you. However, their pricing is much higher than other options on this list.
There’s a 14-day trial to get started for free.
8. GetResponse
With GetResponse it’s easy to create stunning emails that your subscribers will love.
There are tons of predesigned templates that you can customize. You can also start from scratch and build your own email. You also get access to a library of 2+ million Shutterstock images to help create amazing email designs. Plus, you can also use the in-editor mobile preview to make sure your email looks good on all devices as you’re building it.
With GetResponse you can also personalize emails to each subscriber. Other features include a drag and drop autoresponder organizer, advanced segmentation features, real time activity tracker to watch your emails as they get opened, and more.
You can get started with GetResponse with the basic plan for up to 1,000 contacts and unlimited newsletters and landing pages.
Get Started with GetResponse »
9. ActiveCampaign
ActiveCampaign is another great email platform and they also offer marketing automation, sales and CRM (customer relationship management), and messaging services.
You can connect ActiveCampaign with over 910+ apps including PayPal, WooCommerce, and Facebook. They also offer 250+ email templates to help design your emails. And you can customize them to fit your company and personalize them for your email subscribers.
Some other features that are available with ActiveCampaign include free image hosting. This feature allows you to upload an unlimited number of images for your campaigns. They also offer the ability to add tags, get notifications and create deals when an email is clicked, geotracking, site tracking, and more.
You can get started with them for a 14 day free trial without giving up your credit card information.
Get Started with ActiveCampaign »
10. Sendlane
Sendlane is a powerful email marketing solution with a simple and easy way to further your marketing efforts.
You can integrate Sendlane with your website to track movement, purchase history, location, and more. This helps to create emails for your customers that encourage them to buy. They offer an easy to use drag and drop email editor, email retargeting, list management, real time reporting, scheduling, and many other useful features.
Try Sendlane for free with a 14-day free trial, after that you need to sign up for a premium plan. They also provide 24/7 live chat and email support to help handle any issues you come across. There’s no phone support unfortunately which is a big drawback considering the high price.
11. ConvertKit
ConvertKit is a marketing platform that’s specially designed for creators that want to grow and monetize their audience. It’s a great option for beginners, experienced and advanced marketers alike.
They have a number of different features that will turn your business’s email marketing campaigns into a success. One of their unique offerings includes a drag-and-drop sequence builder that helps you to easily create personalized automated emails to scale your business.
This platform also offers easy to embed optin forms that will help you grow your email list, the ability to segment your contacts based on their history, and more. They even offer a number of videos and workshops to help you create an awesome email campaign.
ConvertKit has a free plan for up to 300 subscribers. The pro plan gives you access to the landing page builder, forms, and broadcasts. You can tag and segment subscribers and also list digital products that you want to sell. With these plans, you’ll get 24/7 live chat and email support.
I hope you’ve found the best option for your business needs.
You may also want to checkout HubSpot, Mailerlite, and Moosend.
If you found this article useful, you might also enjoy our post on the top 8 WordPress plugins to step up your SEO game!
Great article! I appreciate the detailed analysis of the best email marketing software options. However, one tool that seems to have been overlooked is Postman SMTP. It’s a powerful plugin with a user-friendly interface, seamless integration, and advanced features that can greatly improve email deliverability. I highly recommend checking it out!