10 Best Email Marketing Software to Grow Your Business (2024)

best email marketing software

Do you want to connect with your audience through email marketing?

With email marketing software, you can communicate directly with your audience and run successful marketing campaigns to take your business to the next level. It also helps you build long-term relationships with subscribers.

In this article, we’ll share our expert picks for the top 10 best email marketing software.

Why is Choosing the Best Email Marketing Software Important?

Email marketing is one of the most affordable and effective ways to market your business, increase sales, and connect directly with customers. It’s lies at the core of digital marketing and helps you nurture the customer journey.

Now you can’t use Gmail to run an email marketing campaign, and that’s why you need email marketing platforms.

A good email marketing software will let you create beautiful-looking emails, segment users into groups, track the performance of your campaigns, and, most importantly, prevent your emails from going into the spam folder.

You need to also make sure that all your marketing emails have an unsubscribe link for users to easily opt out of receiving your campaigns.

If you don’t choose the right email marketing software, you run the risk of sending unprofessional-looking emails to users. Or, they might not even receive your email at all. That’s not only a failed marketing campaign but a waste of money too.

Being able to send personalized messages and get access to advanced features that’ll improve the success of your email marketing campaign is important when choosing the best email marketing software.

Here are a few points you want to look for in email marketing service providers:

  • Ease of use
  • Signup forms
  • Contact list segmentation
  • Email automation features
  • A/B testing functionality
  • Built-in metrics
  • Integrations with other email marketing tools and social media

But what if you don’t have anyone to email?

Don’t worry, you can easily build an email list by using a tool like OptinMonster.

grow your email list with optinmonster

OptinMonster is a user-friendly lead generation software that lets you easily build email optins that’ll get you more subscribers.

With their intuitive drag and drop builder and targeting rules, you can create effective popups. For instance, you can create an Exit-Intent® popup that’ll track when a user is about to leave your site and send them a targeted message at exactly the right time. So, before users leave your site, they’ll be encouraged to give up their email addresses.

With a tool like OptinMonster, you can optimize your lead generation and build a massive email list in no time.

Now, let’s get started!

Check out our recommendations for the 10 best email marketing software to grow your business.

Best Email Marketing Services

Almost every platform we’ve mentioned below has a lite version of forever free plan so you can put your email marketing strategy in motion without spending a dime. We’ve also mentioned which service is best for eCommerce businesses and small businesses.

1. Constant Contact

Constant Contact

Constant Contact is one of the most popular and powerful email marketing software available.

In minutes, you can create a beautiful email marketing campaign by choosing one of their many gorgeous templates. They also offer an easy-to-use drag and drop email builder so you can fully customize your messages to fit your brand.

Constant Contact boasts a number of useful features including the ability to monitor your email campaign success, send automatic welcome emails, and even help you test your subject line to make sure your emails get opened.

You can use their automation tools to set up drip campaigns and triggered emails.

With Constant Contact, you’re assured of 97% email deliverability rates. Plus, they have a great customer support team.

You can start using Constant Contact for free for a limited time with their free 30-day trial. Pricing is based on the number of contacts you have, so if you want to be able to send more emails, you’ll have to upgrade to one of their other plans.

Get Started with Constant Contact Today!

2. Brevo

Brevo has all of the features you need in an email marketing software. It also offers SMS marketing.

Create professional-looking emails in a few minutes with their drag and drop builder. They offer several great features including an HTML editor, responsive template gallery, email testing, audience segmentation, real time statistics, heat maps, and more.

You can send 300 emails per day to unlimited contacts with their free plan. If you want to upgrade and send more emails, their paid plans start at $25 per month.

Get Started with Brevo Today!

3. AWeber


AWeber is another great software option for your email marketing needs. They offer mobile responsive email templates to choose from. And their drag and drop editor makes it easy to adapt them to fit your needs.

You can also apply tags to emails to trigger automated email campaigns based on opens and clicks, automatically send follow-up emails, and segment your subscribers. Their Email Newsletter feature will automatically turn your blog posts into great-looking emails.

AWeber has a free 30 day trial and offers a free plan for up to 500 subscribers.

You also get access to a huge library of how-to’s and tutorials to help you out along the way.

Get Started with AWeber Today!

4. ConvertKit


ConvertKit is a marketing platform that’s specially designed for creators that want to grow and monetize their audience. It’s a great option for beginners, experienced and advanced marketers alike.

They have a number of different features that will turn your business’s email marketing campaigns into a success. One of their unique offerings includes a drag-and-drop sequence builder that helps you to easily create personalized automated emails to scale your business.

This platform also offers easy to embed optin forms that will help you grow your email list, the ability to segment your contacts based on their history, and more. They even offer a number of videos and workshops to help you create an awesome email campaign.

ConvertKit has a free plan for up to 300 subscribers. The pro plan gives you access to the landing page builder, forms, and broadcasts. You can tag and segment subscribers and also list digital products that you want to sell. With these plans, you’ll get 24/7 live chat and email support.

Get Started with ConvertKit Today!

5. Mailchimp


Mailchimp is one of the most well-known and trusted email marketing services. It is a great option to run your email marketing campaign.

One of the biggest perks about Mailchimp is the pricing. There’s a forever free plan which is great if you’re just starting out. When you’re ready to grow your email list and your business, you can then upgrade your account. They have plans for unlimited number of subscribers and unlimited emails starting at only $13 per month.

With Mailchimp you can easily create awesome emails that will grab the attention of readers and their service can be integrated with platforms like Shopify, Salesforce, and WooCommerce.

You can also set up automation in just a few clicks so your customers get the right emails at the right time like welcome series, cart abandonment, birthday recommendations, and order notifications.

Mailchimp also supports transactional emails so you can send system notifications to your contacts such as order confirmation and updates.

Get Started with Mailchimp Today!

6. Campaign Monitor

Campaign Monitor

With Campaign Monitor you get access to hundreds of professionally designed and mobile-optimized email templates that will impress your audience. You can also use their drag and drop builder to create an email that’s completely customized to your business.

Another cool feature they have is their unique visual journey designer to help keep your audience engaged and lead them to buy.

You can get started for free without having to provide your credit card information.

Campaign Monitor also has award-winning customer service with a 99% customer satisfaction rate in case you run into any issues.

Get Started with Campaign Monitor Today!

7. Drip


Drip is an awesome email marketing software for eCommerce, as well as startups, bloggers, and marketers.

This software option comes with numerous email marketing features to help you sell your products to your email list. It’s easily integrated with most eCommerce platforms, Facebook ads, payment processors, online course delivery apps, and more.

You can go beyond basic email and build gorgeous emails using their Text Builder and Visual Email Builder. Drip helps you build email campaigns, one-off emails, tailored Facebook ads, websites and landing pages, postcards, and text messages.

There are tons of automation features to set up emails to go to segmented contact lists. You can also create automation workflows that slash admin time and run on their own.

Added to this, inside the Drip dashboard, you can access built-in metrics to view your open rates, click-through rates, and other stats of your campaigns.

If you need quality software with powerful features, especially if you run an online store, then this is the perfect option for you. However, their pricing is much higher than other options on this list.

There’s a 14-day trial to get started for free.

Get Started with Drip Today!

8. GetResponse


With GetResponse it’s easy to create stunning emails that your subscribers will love.

There are tons of predesigned templates that you can customize. You can also start from scratch and build your own email. You also get access to a library of 2+ million Shutterstock images to help create amazing email designs. Plus, you can also use the in-editor mobile preview to make sure your email looks good on all devices as you’re building it.

With GetResponse you can also personalize emails to each subscriber. Other features include a drag and drop autoresponder organizer, advanced segmentation features, real time activity tracker to watch your emails as they get opened, and more.

You can get started with GetResponse with the basic plan for up to 1,000 contacts and unlimited newsletters and landing pages.

Get Started with GetResponse Today!

9. ActiveCampaign

Active Campaign

ActiveCampaign is another great email platform and they also offer marketing automation, sales and CRM (customer relationship management), and messaging services.

You can connect ActiveCampaign with over 910+ apps including PayPal, WooCommerce, and Facebook. They also offer 250+ email templates to help design your emails. And you can customize them to fit your company and personalize them for your email subscribers.

Some other features that are available with ActiveCampaign include free image hosting. This feature allows you to upload an unlimited number of images for your campaigns. They also offer the ability to add tags, get notifications and create deals when an email is clicked, geotracking, site tracking, and more.

You can get started with them for a 14 day free trial without giving up your credit card information.

Get Started with ActiveCampaign Today!

10. Sendlane


Sendlane is a powerful email marketing solution with a simple and easy way to further your marketing efforts.

You can integrate Sendlane with your website to track movement, purchase history, location, and more. This helps to create emails for your customers that encourage them to buy. They offer an easy to use drag and drop email editor, email retargeting, list management, real time reporting, scheduling, and many other useful features.

Try Sendlane for free with a 14-day free trial, after that you need to sign up for a premium plan. They also provide 24/7 live chat and email support to help handle any issues you come across. There’s no phone support unfortunately which is a big drawback considering the high price.

Get Started with Sendlane Today!

We hope you’ve enjoyed this article on the best email marketing software to grow your business. Hopefully you’ve found the best option for your business needs.

You may also want to checkout HubSpot, Mailerlite, and Moosend.

If you found this article useful, you might also enjoy our post on the top 8 WordPress plugins to step up your SEO game!

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